Floristry Journal

How to choose flowers for a bouquet: colour and the 70/30 rule, line, round and spray shapes, and texture. Tips from Amsterdam florist Masha Kravchenko

How to become a florist from scratch: choosing training, finding your first job in a flower shop and deciding on your own business. Honest advice.

Florist Masha Kravchenko's system for a stylish bouquet: combine round, linear and spray flowers in a 70/15/15 ratio, balance colour and texture